Ericas: Winter Colour in Full Bloom


Ericas are a genus of about 700 species, from compact evergreen shrubs to tall trees.

Ericas are known for their fine, needle-like foliage and delicate, tiny bell-shaped flowers and come in shades of pink, lavender, and white. Ericas are a magnet for wildlife,  attracting honeyeaters, native bees, and other valuable pollinators. Their hardy nature and vibrant blooms make them a reliable choice for gardeners looking to support biodiversity while adding visual interest.

Ericas are more than just a beautiful ornamental addition to the garden — they’re also cultivated for practical uses, including firewood and as a natural source of yellow dye.

These sun-loving plants thrive in open, friable soils, making them an ideal match for the unique conditions of Central Victoria. Their resilience and vibrant colour make them a favourite among local gardeners.

We sell out quickly each season, as those in the know keep coming back to fill their garden spaces with these hardy, low-maintenance bloomers.

You’ll find an exquisite range of colours, and styles within our selection of Ericas in store at ASQ Garden & Landscape.